draw your line

concept

An avid fan of Nike, I wanted to create an ad campaign centered around breaking down boundaries imposed upon us annd recreating our own avenues towards success. The inspiration behind this campaign came from the iconic imagery of students drawing on people’s photos in yearbooks. From devil horns to nerd glasses to mustaches, our boundaries are drawn by others, but what if we took control of this and drew our own boundaries?

With a focus on running I set out to reimagine my surroundings so that I could draw my lines towards success.

photography: Phuc Pham