new narratives

print & visual identity

New Narratives is an initiative by UC Irvine’s Office of the Vice Chancellor, Student Affairs with the goal of creating and facilitating dialogue on campus regarding issues of cultural and identity. In its second year following a successful first year that brough Grammy-award winning artist Common to UC Irvine, my goal was revamp the visual identity of the program.

My strategy was to create bold visuals by utilizing a unified custom typography and strong colors. This visual treatment was applied across 5 different programs with the colors being used to convey and reference the source material.